Water tower now has the Downtown logo

The Wake Forest skyline has a new look.

The 150-foot-tall water tower near the intersection of East Holding Avenue and South White Street in downtown Wake Forest has had a makeover.

Earlier this year, the Town of Wake The Forest partnered with the City of Raleigh to re-paint the water tank. In case you didn’t know, Wake Forest and Raleigh merged their water and sewer systems in 2005. In accordance with the regional utility plan, the City of Raleigh assumed sole responsibility for operating, maintaining, improving, and expanding the water and wastewater collection system that serves the Town of Wake Forest. Since then, Wake Forest and Raleigh have worked together to schedule upgrades and improvements to Wake Forest’s water and sewer system.

Now, Utility Service Company, a contractor working on behalf of the Town, has finished applying the Wake Forest Downtown logo to two sides of the water tank at a cost of $17,450. The logo measures just over 35 feet long and 12 feet high.

Water towers store and distribute water, using gravity to make sure there is enough pressure. The downtown tower holds 300,000 gallons of water.

Wake Forest Downtown introduced its new logo in March 2022. The icon used in the logo is inspired by a pattern of brick vents found on several building facades in downtown Wake Forest. Brick is a unifying element in the downtown business district and this unique pattern symbolizes the historic yet contemporary nature of downtown. It also represents downtown as the central core of Wake Forest.

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